Everyone knows what a life settlement is, right? It's the sale of a life insurance policy to a third party.
It's right there on Wikipedia! (http://en.wikipedia.org/wiki/Life_settlement) It's probably been there since Wikipedia started in 2004.
Well, I have a bombshell for you. Are you sitting down?
It's 2014, and still most people have never heard of a life settlement.
I just did my 1,000th seminar, and still, very few people have heard of life settlements. Those who told me they had heard about it before heard it from me.
And sure, those same 100 agents who get solicited everyday by life settlement brokers have heard about it.
I was even interviewed about the subject.
https://www.youtube.com/watch?v=GSoundXg-Oo
One would think, with the economy the way it is and Medicaid in shambles, that I would have had a million views on youtube.
You would be wrong!
Very few people know what a life settlement is all about.
What are we doing wrong as an industry that life settlements aren't as well known as reverse mortgages?
What can I do better to get the word out?
I would really like to hear from people. Really, I mean that! Please share your thoughts.
And spread the word about life settlements.
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